At Jo & Co Kids, we believe learning should be joyful, creative, and full of wonder.
We're a passionate family-owned brand dedicated to providing educational toys and beginner musical accessories that inspire children to explore, imagine, and grow.
Founded by Gabriel Ogunlade, a dad, husband, and believer in the power of play—Jo & Co Kids was born from a simple vision: to create products that spark curiosity while nurturing essential life skills.
Our collections are thoughtfully selected to combine fun with purpose, helping children develop problem-solving abilities, creativity, and confidence. Whether it's a musical instrument to unlock a hidden talent or a learning toy that turns a challenge into an adventure, we design and curate with one goal in mind—making every playtime meaningful.
“Because at Jo & Co Kids, it's more than toys. It's building memories, shaping futures, and bringing families closer—one joyful moment at a time.”
The heart and soul behind Jo & Co Kids
Founder & Visionary
A dad, husband, and believer in the power of play. Gabriel's journey began with a simple observation: children learn best when they're having fun.
His vision for Jo & Co Kids was born from the desire to create products that not only entertain but also nurture essential life skills, sparking curiosity and confidence in every child.
Every toy serves a developmental purpose
Unlocking hidden talents through music
Bringing families closer through play
The principles that guide everything we do at Jo & Co Kids
Every toy serves a developmental purpose, combining fun with learning
Unlocking hidden talents through beginner musical instruments
Bringing families closer through shared moments of joy
Nurturing essential life skills and building confidence
Learn. Play. Grow.